China plans: Chrysler

Despite the Chrysler Daimler separation, Chrysler will continue with the existing joint venture that both companies set up in China in 2004, the Beijing Benz Daimler Chrysler Automotive Co Ltd.

Chrysler is playing catch-up in China, as they were late to enter that market. Their main focus now is to expand production capacity in order to support expansion in China.

Said Philip Murtaugh, CEO of Chrysler's Asian operations:

"The BBDC remains exactly as it was before the separation of Chrysler and Daimler. This company is critical for Chrysler's success and these cars are very large and important segments in China's market. Chrysler and BBDC are working closely and hard together to make sure we will succeed."

The BBDC joint venture currently produces Mercedes-Benz E-class and C-class luxury sedans as well as Chrysler 300C and Chrysler Borui (Sebring) sedans under technical licensing contracts that will continue until 2013. As reported by the Shanghai Daily.

In 2007, Chrysler also began to produce Dodge Caravans and Chrysler Grand Voyagers in a joint venture with Fujian Automotive Industry Corp.

Chrysler is also said to be forming a joint venture with Chery Automobile to attack the small car segment.

Tags: Chrysler, Chrysler China, Dodge China,  Philip Murtaugh,  Beijing Benz Daimler Chrysler Automotive Co Ltd., BBDC, Fujian Automotive Industry Corp., Chery, Chery Automobile, Chery Automobile Co., automotive, auto industry, automotive industry, China, Chinese auto industry, Chinese automotive industry

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