China plans: Honda

At the Auto China Show being held in Beijing, all of the major automakers, both foreign and local, have been letting industry observers in on their plans for the future in the Chinese market.

Honda in China

Honda announced a stand-alone brand to be used exclusively in China: Li Nian. The brand will be an entry-level, youth-oriented initiative, a la Toyota's Scion brand in the U.S. Honda is showing their first concept in Beijing.

The Li Nian venture is actually a joint project between Honda and their current joint venture partner in China, Guangzhou Automobile Group.

The first Li Nian vehicle will be released in 2010. It will be a five-door crossover vehicle, and was designed in China.

Tags: Li Nian, Honda Li Nian, Guangzhou, Guangzhou Automobile Group, automotive, auto industry, automotive industry, China, Chinese auto industry, Chinese automotive industry

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