VW big small plans for U.S.
VW wants to make inroads in the U.S. and has several parallel initiatives, as announced by Volkswagen CEO Martin Winterkorn:
- Introduce a small car, along the lines of the European Polo, to appeal to American new-found taste for fuel economy and compete against the likes of the Honda Fit.
- Lower price of the Passat and Jetta models by $5,000 each, by moving manufacturing to VW's Puebla plant (Jetta) and a new facility to be built in either Georgia, North Carolina, or South Carolina.
- Maybe retry with the beautiful Phaeton luxury sedan, that unfortunately misfired the first time around.
- An improved Touareg SUV.
- A midsize pickup truck around the end of the decade.
Tags: VW, Volkswagen, Martin Winterkorn, VW Polo, VW Touareg, VW Phaeton, VW Passat, VW Jetta
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