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March 12, 2008

VW big small plans for U.S.

VW PoloVW wants to make inroads in the U.S. and has several parallel initiatives, as announced by Volkswagen CEO Martin Winterkorn:

  • Introduce a small car, along the lines of the European Polo, to appeal to American new-found taste for fuel economy and compete against the likes of the Honda Fit.
  • Lower price of the Passat and Jetta models by $5,000 each, by moving manufacturing to VW's Puebla plant (Jetta) and a new facility to be built in either Georgia, North Carolina, or South Carolina.
  • Maybe retry with the beautiful Phaeton luxury sedan, that unfortunately misfired the first time around.
  • An improved Touareg SUV.
  • A midsize pickup truck around the end of the decade.

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