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December 27, 2007

What's a brand worth?

The top ten global brands are worth over $400 billion in conjunction, according to Interbrand and their most recent yearly report.

These are the top ten brands with their estimated worth:

  1. Coca-Cola bottle logoCoca-Cola, $63B
  2. Microsoft, $58B
  3. IBM, $57B
  4. General Electric (GE), $51B
  5. Nokia, $33B
  6. Toyota, $32B
  7. Intel, $31B
  8. McDonald's, $29.4B
  9. Disney, $29.2B
  10. Mercedes Benz, $23B

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