Top ten brands in the world

These are the top ten global brands for 2007 according to Interbrand in their most recent yearly report:

1. Coca-Cola
2. Microsoft
3. IBM
4. General Electric (GE)
5. Nokia
6. Toyota
7. Intel
8. McDonald's
9. Disney
10. Mercedes Benz

What Interbrand does is measure brands as business assets. Their criteria for consideration are:

• There must be substantial publicly available financial data
• The brand must have at least one-third of revenues outside of its country-of-origin
• The brand must be a market-facing brand
• The Economic Value Added (EVA) must be positive
• The brand must not have a purely b2b single audience with no wider public profile and awareness

These criteria exclude brands such as Mars, which is privately held, or Wal-Mart, which is not sufficiently global (it does business in some international markets but not under the Wal-Mart brand).

The number one brand in the world, Coca-Cola, is valued at at $65 billion dollars.

Related posts:

• Top brands in the world: #1-10
• Top brands in the world: #11-20
• Top brands in the world: #21-30
• Top brands in the world: #31-40

Tags: Coca Cola, Microsoft, IBM, General Electric, GE, Nokia, Toyota, Intel, McDonald's, Disney, Mercedes Benz, Interbrand, branding, marketing, best brands

Powered by Qumana