Best commercial ever: Honda cog

I'm no fan of TV commercials, but in my humble opinion there's one that stands head and shoulders above the rest (along with Apple's "1984", my second favorite), and that's the Honda "cog" commercial they made in 2003 for the Accord.

Basically, the star is a "Rube Goldberg machine" (a very complex apparatus that does a simple task in an indirect and very convoluted way) made out of countless car parts.

If you've seen it you'll appreciate (or maybe won't believe) that no CGI trickery was used. And it took over 600 takes to complete!

And the final tagline is just perfect "Isn't it nice when things just work?")

If you've never seen it, it's definitely a must-see... you can watch it here in very good quality , or in low quality at Google video.

Tags: Honda cog commercial, Honda, Honda Accord, best commercials, Rube Goldberg machine

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Comments

[Rock Perry]

This is very impressive especially because no CGI was used. Awesome display of natural Dynamics.