Deere moves in China

In order to address the growing internal demand for small tractors in China, Deere and Company will acquire Chinese manufacturer Ningbo Benye Tractor & Automotive Manufacture Co. Ltd.

Ningbo Benye has a plant in southern China that builds 20 to 50 horsepower tractors.

Deere already builds 60 to 120 horsepower tractors in China through their John Deere Tiantuo Co. joint venture. In fact, Deere has a long history in China. They´ve been providing products and services to the Chinese agricultural market since 1976, and began manufacturing equipment there in 1997 via a joint venture combine factory, which they now wholly own.

Said Deere CEO Bob Lane of the acquisition:

   

"Our objective is to distinctly serve those who work the land. The acquisition of Benye will allow us to better serve customers in China with a more complete product line, as well as to provide tractors from China to other locations in the world. This action is an example that John Deere continues to seek opportunities for global growth."

Tags: agricultural equipment, Deere, John Deere, Deere and Co., Ningbo Benye, China tractor, China, Bob Lane, Robert Lane

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